Frits in ad :)

I was just doing this ad for Danish TV, and we talked about what it meant, so here is a rough translation:

Fat guy:

Now, we told the Danes for several years that they can cross this bridge to Sweden for half price, if they'd just get a "bropas" (electronic device you pay with instead of credit card) - but they just don't get it. We have made an experiment! (There are 2 signs, one says half price, and I drive onto the other)

Hello, friend (jokes with bad swedish/danish language)

 

Me:

Is something wrong?

 

Fat guy:

blabla, you can get it at half price! (cutting it clear for me)

 

Me:

Sorry, I just cannot understand you?!

 

Fat guy:

HALF PRICE!!

 

Me:

OK, yes, sure, bye bye (I am as dumb as the rest :)

https://www.youtube.com/watch?v=vpvc66paaeg