Filtered Linear Power Supply

I was wondering on a site about wireless video transmission, and ended up on this power supply board:

http://www.rangevideo.com/index.php?main_page=product_info&cPath=7_20&products_id=161&zenid=32f8d15754cc1b8054ef3d5a800f706a

Isn't it very very interesting?? 10 bucks and you have a selectable 3.3, 5, 12 output voltage with input between 4 and 35 volts!

Is there something i'm missing or is it very cool?

It’s still a linear supply,
It’s still a linear supply, the excess voltage is burned off, making it less efficient than a switching supply. It’s not a bad set-up, and has a wider input than a 7805 though. If you’re using the higher voltage supply it might be somewhat helpful.