iRobot says that
soliders are bonding with their packbots. They give their little silicone bodyguards nicknames and form emotional bonds with them.
iRobot Chief Executive Colin Angle said one group of soldiers even named its robot “Scooby Doo” and grieved when it was blown up after completing 35 successful missions defusing improvised explosive devices.
This is exactly what iRobot hopes will happen to robots. They even call them, "physical avatars." Other companies, like Ugobe, have the same asperations for their robot, Pleo. Not only is it a great business idea, but probably
better for the humans involved too.
I guess if a robot had saved my life I'd feel pretty bonded with it too.