Hasbro unveiled a toy version of Iron Man 2 at the 2010 Toy Fair.
And this remote controlled miniature version of Iron Man equipped with lights, sounds, and projectiles does not hesitate to shoot the cameraman onsite :-)
Price: somewhere around $ 50. It will be available in the fall of 2010 and is intended for audiences over age of 4.
STARK Industries has good reason to be jealous :-)
http://www.youtube.com/watch?v=hOkkesyjALw